Organic food
International marketing studies have shown
that women are more likely to buy organic food than men (though they’re also
less likely to pay for organics if they aren’t a good deal). In one such study,
women said they were motivated by a concern for the environment and for their
personal health. Armed with this info, the marketers said they could zero in on
women more and make the industry “more competitive.” Sounds great, right? This
means women are taking the reigns, steering spending greens on green? Well,
sometimes making a show of being sustainable and earth-friendly has trumped the
actual cause.
Instead, savvy lady:
An organic strawberry that has traveled thousands of miles from China may not be the best thing for you-or the environment. Though calculating “food miles” can be complicated, the average piece of American produce travels 1300 to 2000 miles, so consider buying produce from a local farmer at a market. Also, that new organic jar of Prego spaghetti sauce has 470 mg of sodium in a half cup. Just because something hails as organic doesn’t mean that it’s better for you, by all means.
Instead, savvy lady:
An organic strawberry that has traveled thousands of miles from China may not be the best thing for you-or the environment. Though calculating “food miles” can be complicated, the average piece of American produce travels 1300 to 2000 miles, so consider buying produce from a local farmer at a market. Also, that new organic jar of Prego spaghetti sauce has 470 mg of sodium in a half cup. Just because something hails as organic doesn’t mean that it’s better for you, by all means.
Energy bars made
“just for women”
The energy bar
market is certainly hot. Nestle threw its money into Powerbar and Kraft bought
up Balance Bar for a reason. (Yes, your chocolate-y snack is healthy, love.)
Powerbar’s Pria and the Luna bar would like the ladies to think that there’s a
bar made just for them.
Instead: Experts say that the word “energy” on a bar simply means it has calories. You’re better off eating whole foods-fruits and vegetables, which have all of the intangibles and photochemicals that an engineered food source doesn’t. Also, if you take a multivitamin daily, you’ll get all of the recommended daily intakes that you need-and you’re body cannot absorb more of them anyway
Instead: Experts say that the word “energy” on a bar simply means it has calories. You’re better off eating whole foods-fruits and vegetables, which have all of the intangibles and photochemicals that an engineered food source doesn’t. Also, if you take a multivitamin daily, you’ll get all of the recommended daily intakes that you need-and you’re body cannot absorb more of them anyway
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